Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

B.
Resources: Reduce resources required for the use of the product

3. Energy – Reduce the energy the customer uses with the product

a. Effort – Reduce the physical constraints on the customer

Add components to improve physical performance of product

No.	SIC	Year	Note
1	3441	2005	Oil drillers are increasing their focus on drilling deeper wells. This is ideal for Hydril which creates premium connections for pipes to withstand extreme conditions, like deep water offshore wells and deep gas wells.
2	3571	2002	IBM has become the ultimate one stop shop for IT and still commands 6% of the PC market. IBM abandoned consumer PCs in 1999 because no matter how good its products, it couldn’t seem to earn money. Now the company sells PCs solely to businesses as part of big package deals. The company's Think Solutions campaign includes applications that allow users to carry laptops between wired and wireless networks without having to fiddle with internal settings. Another program continually duplicates everything a user's doing on his PC to a special area on the hard drive.
3	3577	2004	Rackable Systems' servers are shaking up the industry with their innovative design. Most of the novelty lies in the servers' external housing. Key design details help control temperature, use less energy and manage the machines more easily.
4	3674	2002	All of the clothing in Star City Casino's wardrobe department is fitted with radio frequency identification chips (RFID). The tags are sewn into each garment and can withstand regular wear and tear. They are tracked by wireless readers placed throughout the casino. The system has been in place since 1997, and has eliminated lost garments and laundry bill mix-ups, which has saved the casino a lot of money.
5	5411	2003	At supermarkets of the Tesco PLC chain in England, workers use hand-held computers to monitor stock and price goods. The devices are bigger than conventional handhelds computers and designed to withstand repeated falls onto concrete floors.

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