Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

3.
Energy: Reduce the energy the customer uses with the product

A. Effort – Reduce the physical constraints on the customer

Overcome physical limitations of the user
Alter dimensions
Alter dimensions to fit a particular customer need

Make length, width or height adjustable

No.	SIC	Year	Note
1	2522	2004	The Humanscale office chair, developed by Bob King and Niels Diffrient, is equipped with a cantilever mechanism between the seat and the seatback which requires no calibration of tension. Armrests go up and down automatically and the only knob is to adjust the chair's height.
2	3421	1990	Gillette's new Sensor razor has a guard that stretches skin in preparation for blades. Each blade can move independently. It has a lubricant-impregnated strip.
3	3711	2004	Adjustable pedals allow drivers to move the pedals to fit whatever their specific body size is. Certain cars have a memory to store the pedal position. Prices for the option range from $120 to $200 depending on the vehicle.
4	3716	2001	For RV makers, quality is most important, as the vehicles are a big-ticket luxury item. Retired people make up the core consumer and many of the products are upscale to suit their tastes. Prices can range from $50,000 to $1 million. The latest innovation in RVs is the slide-out which allows the vehicle to shrink for driving and expand when parked.
5	3751	2000	Harley Davidson is responding to new competition and introduced the Blast in 2000. The smaller bike is designed to appeal to a new generation of riders. It features a single cylinder which displaces 492 cc and a $4,400 price tag. It weighs about half of a normal Harley and is adjustable to be more comfortable for women.
6	3999	1993	Reebok transferred inflatable splint technology from medical technology to become its successful Pump.

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