Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

B.
Resources: Reduce resources required for the use of the product

3.
Energy: Reduce the energy the customer uses with the product

A. Effort: Reduce the physical constraints on the customer

Overcome physical limitations of the user

Alter dimensions

No.	Year	SIC	Note
1	1990	5712	Most of Ikea's furniture sold in packages that fit in a car.
2	1989	5942	Toys R Us stores are mostly freestanding buildings (figure people will buy more if they're heading back to their cars and not to another shop).
3	2002	5943	Staples plans to reconfigure 280 of its stores, roughly one-fourth of the chain. The new format is a departure from the company's stacked-to-the-rafters warehouse look. The remodeled stores will bear a boutique appearance with lower shelves and aisles built in a racetrack configuration that will allow shoppers to move around more easily and find items more quickly.
4	2002	6141	With the huge influx of competition for space in today's consumers' overstuffed wallets, credit-card issuers are starting to roll out miniature or oddly shaped cards to win over users. Discover Financial Services recently introduced its kidney-shaped 2GO Card to its 50 million credit-card holders. Bank of America plans to start offering a minicard, about half the size of a normal one, to one million of its Visa credit-card holders. One of the drawbacks of the newly designed cards, most of which fit on keychains for easy access, is that many ATMs aren't designed to accept them.
5	2005	6211	New trading tools are one way that online brokerage firms are trying to lure active traders to their web sites. 20% of online traders are active traders but that same group also represent 98% of online trades. While most of the focus has been on price, online-functionality is receiving new attention. TD Waterhouse's new trading center will be able to arrange trading tools into 5 modifiable layouts.
6	2001	7372	Ask Jeeves recently signed a deal with Nuance and General Magic and will soon use voice recognition software to allow people to really ask Jeeves.

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