Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

3.
Energy – Reduce the energy the customer uses with the product

A. Effort – Reduce the physical constraints on the customer

Overcome physical limitations of the user
Alter dimensions

Make product smaller

No.	SIC	Year	Note
1	3000	1987	Mediacom Inc. has developed a technique for turning out huge billboards that are easy to ship: just roll them up & pop them into a king-size mailing tube.
2	3571	2004	OQO startup just pioneered "the world's smallest and most versatile PC," which is usable as a handheld computer with built-in wireless Internet connection. The mini device is perfectly compatible and functional as a regular PC.
3	3571	1999	Sony is one of just four big PC brands left standing on U.S. retailers' shelves. Sony recognized that consumers want something more than internal specifications and kept that thought in mind when creating the petite Vaio 505 notebook series.
4	3572	1996	EMC's RAID machines are radically smaller, cheaper and faster than IBM's old standard hubcap-size storage disks. They're just as reliable.
5	3661	2003	The U.S. personal computer industry's attempt to capture a big chunk of the cell phone market is turning into a protracted siege. After years of trying to become leading suppliers of cell phone technology, Microsoft and others are still trying to get ahead in the cell phone market as PC sales are slow. Microsoft hopes its software will soon be running millions of cell phones. Intel wants its chips to control the basic function of phones. Palm is aiming to capture the market for hand-held computers/mobile phones. HP has launched the Jornada 928, a hand-held/cell phone. Dell is still growing in the PC market so it hasn't turned to cell phones.
6	3999	1993	Apple's first portable had a slew of bells and whistles, but was too heavy. It was reworked in 1990 to be easy to use, compact, and distinctive. More of a user focus.
7	7011	2003	Hotel companies are using innovation and redesign to enter into suburban or secondary markets. Sheraton and Westin, high-end hotels, are featuring new, smaller building designs able to compete in markets that traditionally could not have supported a standard high-end hotel.

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