Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS MAKING HIGHER THAN AVERAGE USE OF CAPACITY
CHOICE 3 COMPONENT: SET LIMITS ON THE USAGE OF THE PRODUCT
| No. | SIC | Year | Notes |
| 1 | 4813 | 2003 | Internet service providers are preparing a series of measures to control the amount of bandwidth people can use. Cox is implementing a tiered-pricing system that will charge heavy users of bandwidth. They hope to reconcile bandwidth needs from two types of customers: hardcore users ($79.95 a month) and modest users ($29.95 a month). |
| 2 | 7375 | 2001 | United Online plans to continue offering 40 hours of free service a month to users. Those who want more service have to pay. Similarly, Bluelight offers its users 12 hours a month of free Net access. After that it charges $9.95 a month. |
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