Brainstorming Ideas: Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary. Each of these costs represent steps an Final or end user customer must take in connection with the product purchased from an Intermediary supplier.

2. Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

1. Knowledge: Add knowledge

2. Resources; Reduce resources required for the use of the product

   1. Money – Reduce the money the customer uses with the product

   2. Time – Reduce the time the customer must spend with the product

      1. Reduce steps the customer must use with the product

      2. Improve wait times in the process

      3. HELP CUSTOMERS OBTAIN AND USE RELATED PRODUCTS

         1. Warnings and advice Examples>>

         2. Add to the main product components the customer uses

            1. Design product to use specific complementary product Examples>>

            2. Build complementary product into main product Examples>>

         3. Offer products that could be purchased with the main product, saving purchase time

            1. Add products used or purchased concurrently with the main product Examples>>

            2. Offer products used sequentially with the main product Examples>>

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