Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

B.
Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

c.
Help customers obtain and use related products

No.	SIC	Year	Note
1	2086	2001	Some of Cott's problems, however, stemmed from its mid-1990 strategy to move into noncore businesses such as snack foods, pet food and beer.
2	2992	1998	In announcing the merger between Pennzoil and Quaker State the companies promised a broader line of waxes, cleaners and engine fluids.
3	3571	1990	Many publishers of educational software don't like IBMs because they are harder to use than Apple computers.
4	3944	1996	To ensure there were plenty of games to play on their new product, PlayStation's creators aligned themselves with independent videogame producers such as Electronic Arts, Psygnosis, Namco and Acclaim Entertainment.
5	7011	2002	Business Week examined successful businesses in the industries hardest hit by the economic downturn of 2001. The most successful in the service industries includes Cendant Corp. Cendant is the biggest hotel franchiser in the world, providing hotel and travel services and mortgage and real estate services through Century 21. The diversification allows the company to weather changes in the economy.

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