Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

2.
Time: Reduce the time the customer must spend with the product

C. Help customers obtain and use related products

Offer products that could be purchased with the main product, saving purchase time

Offer products used sequentially with the main product

No.	SIC	Year	Note
1	3400	2003	Lufthansa said it has signed a deal with Boeing Co. to install broadband Internet service on its entire long haul fleet.
2	3498	2005	Besides the production of premium connections for pipes, Hydril also manufactures pressure control equipment, or blowout preventers, which prevent an uncontrolled release of oil, gas or water.
3	3500	2004	PalmOne is set to debut two consumer handhelds under its low-priced Zire brand. However, sales of traditional handheld computers have fallen as many former PDA users have switched to smart phones like PalmOne's own hit product the Treo 600. These devices combine a cell phone with a handheld computer.
4	3577	2004	Three new digital music players entered the market in hopes of slowing Apple's domination with its hit iPod. The iPod Mini holds 1,000 songs, costs $249 and comes in five colors. Manufacturers believe that most users do not need to carry more than 1,000 songs and smaller devices will be well accepted. All three devices tested have a longer battery life, larger storage capacity and are compatible with songs sold in Microsoft's file format. Creative's Zen Micro comes in bright shades but is larger and heavier than the Mini. The scrolling device allows quick scrolling down the middle but is sensitive. A removable lithium ion battery and a built-in radio that can record tracks or programs add flexibility that the other devices don't have.
5	3577	2002	Palm Inc. is working to sell directly to businesses with its i705 device which allows access to company e-mail. The device features always-on wireless messaging capability and companies can buy wireless messaging systems and service to make corporate documents accessible to users in the field. This is an effort to make up ground lost to Research In Motion Ltd's popular BlackBerry device. The product costs $450 with a $40 a month charge for unlimited wireless Web and messaging. A two-thumb keyboard can be purchased for $60 more.
6	3577	2001	One of 3Com's big product lines is the cards that fit into the back of computers to hook them up to networks. Increasingly, the network connection is being built directly in to personal computer motherboards, instead of requiring a separate card.
7	3679	1988	Sony sells a kit of 5 filters to accompany videocameras, so you can soften picture edges, surround subjects in a multicolored halo, or highlight bright spots.
8	4899	2004	The Bells are increasingly seeing themselves as wireless companies. SBC and BellSouth Corp. jointly own Cingular Wireless which is the largest U.S. wireless provider. They are planning for broad installation of high speed fiber lines that will enable customers to get fast Internet connections, phone service and high-definition television in a single package.
9	5734	2003	Intel Corp.'s Centrino technology is expected to give notebook PCs another boost as the year progresses. Centrino has built-in wireless networking capability and enables longer battery life.
10	7011	1988	There has been some amenity creep among budget lodging. Some budget hotels have added pools; many are now offering free continental breakfasts or even putting in meeting rooms. Red Roof Inns is adding fax and copy machines.
11	7372	2003	Only recently has Sun switched from publicly bashing Linux and Intel to launching low-cost Linux servers on Intel chips–a strategy that IBM and HP jumped on sooner.
12	7372	2001	Microsoft has crammed Windows XP with features for handling digital photos, music and movies.
13	7372	2002	Apple's iPhoto digital photo management software has the ability to create and then order over the Internet a professionally linen-bound ten-page book with images and text for $30, plus $3 per extra page.

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