Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B.
Resources: Reduce resources required for the use of the product
2.
Time: Reduce the time the customer must spend with the product
C. Help customers obtain and use related products
Add to the main product components the customer uses
Build complementary product into main product
| No. | Year | SIC | Note |
| 1 | 2002 | 2095 | Starbucks announced the expansion of a high-speed wireless Internet service to 1,200 Starbucks locations in North America and Europe, partners in the project include Mobile International and Hewlett-Packard. |
| 2 | 2000 | 4899 | The sign up rate for satellite TV systems has accelerated, now that lawmakers in November abolished rules that had restricted satellite TV operators from offering local stations. This new law will help satellite companies compete with cable companies. |
| 3 | 2004 | 5999 | The iTunes Music Store is based on the Windows version of Apple's iTunes software, which tightly integrates a media-player program, a download service, and a portable player. The software is free and there are no subscription fees. The catalog of more than 500,000 songs is among the largest of all legal services. Apple's search functions are best-in-class. Any song bought can be burned to a CD an unlimited number of times. Features include celebrity playlists, Billboard charts from several decades, prepaid cards and a large selection of audio books. |
| 4 | N/A | 6141 | All customers of MBNA America's platinum card have access to Platinum Passage, a full-service travel agency that guarantees the lowest available airfare at the time of ticketing. |
| 5 | 2000 | 6211 | Some online brokerages hope to win affluent traders for services ranging from banking to insurance. TD Waterhouse announced the launch of seven no-load stock funds. |
| 6 | 2004 | 7371 | MSN Premium includes a free all-access subscription to video and audio Webcasts of Major League Baseball games, something that normally costs $14.95 a month or $99.95 a year. |
| 7 | 2005 | 7375 | Internet portal Yahoo Inc. signed a deal to buy Canadian photo-sharing start-up Flickr Inc., which lets users upload digital photos from computers and camera phones, publish photos in their blogs, share digital photo albums with anyone else who uses the service and alert other users whenever they upload a new photo or album. Last summer, Google bought digital photo software company Picasa, which helps users edit and circulate large numbers of photos. |
| 8 | 2000 | 7384 | Shutterfly introduced a new suite of photo enhancements which enable users to personalize the appearance of their photographs, including specialized borders, personal notes on the back of prints. Rivals are following its lead. |
| 9 | 1997 | 8011 | Cowley has 23 physicians, 15 of them primary care physicians. Combined with Beacon, ProMedCo will have 40 providers in the Harrisburg market in eight locations. This size will afford ProMedCo economies of scale. |
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