Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

2.
Time: Reduce the time the customer must spend with the product

C. Help customers obtain and use related products

Add to the main product, without additional price, components the customer uses

Design product to use specific complementary product

No.	SIC	Year	Note
1	2300	1990	Samsonite's new Piggyback Silhouette 4 suitcase has a handle that pulls up to allow the suitcase to be pulled along horizontally and carry other bags.
2	3500	2004	The new PalmOne PDAs have color screens and multimedia capabilities. The Zire 72 is a $299 product with a built-in Bluetooth wireless technology.
3	3500	2004	Unlike the old days of the stand-alone VCR, DVD players now go in computers and videogame machines as well as underneath the television set.
4	3551	2004	Smart phones, cell phones with PC-like capabilities, are growing market share and expect to grow more as people become more reliant on their handsets. Currently, the devices account for just 17% of the total sales. Nokia will release new models in Europe and Asia while Motorola has released a new U.S. smart phone to compete with newly released products from Samsung and Sony Ericsson. The phones can cost $300 or more, much pricier than traditional handsets. The leader in wireless e-mail is Research In Motion's BlackBerry device. Motorola and Samsung are using Microsoft Outlook; others are licensing from RIM to include BlackBerry's software. Organizer software is also being included from Palmsource in devices like Treo.
5	3555	2003	The advancements in digital printing will allow someone like Coors Brewing Co. to take customer databases and feed those data into specialized printing software that works with HP's digital presses.
6	3571	1987	Apple this year is focusing much of its energy on developing means for the Macintosh family to share data with other computers (via modems). Apple's CEO said crucial for Apple computers to be able to share data w/ IBM type machines.
7	3571	1999	Sun acquired Forte Software. The $540 million deal for Forte boosts Sun's network computing strength. Forte's software tools let Sun create, integrate and manage applications across networks for thousands of users. The merger allows Sun to offer a more complete dot-com offering
8	3575	1988	Apple's new Macintosh lets you run multiple programs simultaneously. You can cut & paste text & graphics between all kinds of programs.
9	3577	2002	Sony's vision for wireless networks able to connect all their products in the home motivated the company to invest $1.9 billion in new chip facilities in the past two years.
10	3578	1987	A matching, optional portable printer will communicate with the HP-28C scientific calculator via infrared beam.
11	3600	2003	Selling song downloads turns out to be a low-margin business. Apple executives say the strategy behind iTunes Music Store is to sell more iPods, the pocket-size gadgets that let users carry up to 10,000 songs. The company has sold more than 1.4 million of the devices, which start at $299 and carry profit margins of about 20%.
12	3661	2004	The new RAZR V-3 cell phone from Motorola is 3.9 inches long, 2 inches wide and half an inch thick when folded, weighing only 3.4 ounces. A large color screen inside measures 2.2 inches diagonally and the small color screen on the outside can be used as a viewfinder for the camera. The battery life is up to seven hours of talk time and 12 days of standby time. It works on all four bands of the GSM/GPRS standard, functioning in Europe and the U.S. Motorola Phone Tools, an optional Windows program which must be ordered separately, allows users to copy and synchronize data between the phone and the PC, using a USB cable or the Bluetooth wireless capability.
13	3674	2000	Analog Devices has grown very quickly, faster than the other competitors in the market this year by providing software which customers once had to write themselves to integrate DSP into a product.
14	3861	2004	H-P has also agreed to develop printing software to transmit images from phones made by Finland's Nokia Corp.
15	3944	2001	The first console to benefit from Sega's new strategy will be PlayStation 2. Sega will release the popular game "Crazy Taxi" for that platform this spring. It's also adapting titles for Nintendo's new Game Boy Advance and the Palm hand held computer, a popular gaming device.
16	4813	2001	The cellular industry must move away from courting and retaining customers on the basis of price alone. They must work with handset suppliers to create devices that customers will seek out, not on price but on innovation. Cingular has attempted this, offering the RIM Blackberry Devices.

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