Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B.
Resources: Reduce resources required for the use of the product
2.
Time: Reduce the time the customer must spend with the product
C. Help customers obtain and use related products
Warnings and advice
| No. | SIC | Year | Note |
| 1 | 4512 | 1987 | Allegis combined United Airlines, Hertz, and Hilton hotels. Allegis had hoped to build an army of loyal customers seeking crossover services, discounts and joint reservation and check-in systems. |
| 2 | 4813 | 2003 | It is costly for AT&T Wireless to run both of its networks. It must spend money to keep the older TDMA network running smoothly while also installing GSM gear in more cities. As of Jan. 1, its GSM network operated in two-thirds of the nation's top 100 markets. It plans to reach 80% of those markets by midyear. AT&T concedes that some customers prefer sticking with TDMA phones because the older network has a wider geographic reach. |
| 3 | 7371 | 2002 | The price point of e-procurement software has dropped dramatically, and that's putting a lot of pressure on Commerce One and Ariba. People are looking for a broader suite of products than they would have been a year and a half ago. |
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