Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

2.
Time – Reduce the time the customer must spend with the product

B.
Improve wait times in the process

No.	Year	SIC	Note
1	2002	2711	Months in the planning, RedEye aims to go after young urban commuters with shorter, USA Today-style stories that don't continue on an inside page. Every Wednesday, the paper will feature a 20-page pull-out from a Metromix, the Tribune's popular entertainment, and restaurant listings Web site.
2	2001	3571	Dell rose to the top of the personal-computer pack, achieving a worldwide market share of 13.1% and a domestic share of 23.6% in the second quarter of 2001. The company did this despite producing highly conventional PCs. They have perfected the manufacturing and distribution process, selling directly to customers and encouraging rapid turnover to prevent computers from depreciating on the shelves.
3	1987	4100	With a "black cab" in comparison to normal taxi, the executive receives a car that is often cleaner, door-to-door service, and a guaranteed pickup, most of the time within 15 minutes of placing a telephone call.
4	1991	4513	AirExpress earnings up after it developed software that enables customers to track individual shipments from their own computer systems.
5	2002	5812	Starbucks has installed automatic espresso machines to speed up service in 800 locations.
6	2005	6300	Insurance carriers are working to process applications and service requests more quickly. Some of these carriers are using the same lean manufacturing techniques used by manufacturers. For example, some are using straight-through processing which links steps for new applications, renewals, service inquiries and claims to increase speed and accuracy.
7	1988	7378	A systems integrator can help by buying hardware and software and writing customized software necessary to make the pieces fit. For customers one advantage is speed, a systems integrator can solve problems quicker than in-house employees.

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