Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

B.
Resources: Reduce resources required for the use of the product

2.
Time: Reduce the time the customer must spend with the product

B. Improve wait times in the process

Make wait time more productive

No.	Year	SIC	Note
1	2001	0	Starbucks is currently in the process of wiring its stores for high-speed wireless Internet access so customers can surf the Net on their laptop or Palm. The payoff is simple: the longer people linger in online chat groups, the more likely they are to order another latte.
2	1998	5331	To increase profits in their core markets, hypermarkets must induce maximum cross shopping from food categories to routine non food categories. Hypermarkets have always relied on customer traffic induced by food categories to cross sell non food products.
3	2001	5331	In 2001, Wal-Mart began converting its photo services to digital-photo equipment. The retail giant stressed convenience, allowing customers to drop off digital-camera memory cards and return for finished prints, just as they had done with traditional film. It has also created an online service that mails prints to users, or allows them to come to the store to pick the photos up.
4	1987	5399	Circle K is adding electronic cash machines & video rentals at its stores, and it's testing pickup & delivery of dry cleaning.
5	1986	5412	Convenience stores aimed at two-income and single-parent households. Where else can you get cash from an ATM, buy groceries, pick up a Dunkin' Donut, and the latest videocassette all in one place?
6	1986	5541	Many gas stations have attached car washes and food marts to their stations.
7	1993	5541	Many gas stations are adding new businesses: flowers, dry cleaning, tacos, etc.
8	2004	5912	Walgreens has more 24-hour and drive through pharmacies than any other drug store chain. Convenience is key now that managed care has limited prescription price differences for most consumers.
9	2004	8999	Wireless local area networks, or WLANs, are used in cafes and airports to let users access the Internet and e-mail.

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