Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

B.
Resources: Reduce resources required for the use of the product

2.
Time: Reduce the time the customer must spend with the product

B. Improve wait times in the process.

Increase service capacity

Add more regular customer assistance

No. Year SIC Note
1 2003 3571 Body Shop International PLC in Hong Kong uses H-P organizers as portable cash registers. Linked wirelessly to the main point-of-sale system, the hand-held devices help alleviate lines at busy times.
2 2001 4724 GetThere also releases a benchmark study. It surveys firms that spend $5 million to $500 million a year on travel. That most recent study found adoption of online travel booking soaring, mostly because it's easier to find cheap fares and low booking fees.
3 2002 5251 Mobile computers and handheld scanners recently added to improve customer service at Home Depot, can be used to check whether there are more screwdrivers in the storeroom and, if not, when the next shipment is due.
4 1995 5331 Sam's Club sends out gift catalogs and customer newsletters.
5 2003 5699 Hot Topic's growing reputation as the go-to source for everything teen propelled its very fast growth. It launched a new chain, Torrid, which caters to plus-size teenage girls.
6 2003 5735 Retailers including Barnes & Noble and Borders are considering a system that would let you avoid the dreaded checkout line by enabling you to pay in the aisles.
7 1996 5999 Nordstrom contends there is a place for a retailer that offers top-notch customer service.
8 1987 6141 Bank Americard Gold Visa and Mastercards offer ATM access to make card payments and transfer funds to or from BofA accounts.

<< Return to Acquire Steps