Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

B.
Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

b. Reduce steps the customer must use with the product

Reduce customer steps in the product process
Modify product to reduce maintenance
Reduce product or process components to reduce time in repair or maintenance
Standardize a variable product

Reduce product variation

No.	SIC	Year	Note
1	2011	1995	Chicken gaining over beef; not due as much to health concerns but due to fact that chicken farmers have vertically integrated; growing chickens from birth to processing to ensure uniform size. Makes easier to sell to McDonalds.
2	3661	2004	Motorola pitches "seamless mobility" as the future of communications. It is looking to get disparate carrier and business networks working together so communications can flow easily from one place to the next.
3	3674	1998	In order to maintain short design cycles, fabless firms must extensively reuse design data, "porting: designs from one product carried to another" or contracting with another firm for all or some part of the design.
4	3715	2003	DaimlerChrysler is pushing its North American customers to use engines supplied by Mercedes-Benz or Detroit Diesel, the heavy-duty engine maker DaimlerChrysler bought in 2000. DaimlerChrysler puts its own engines in 60% of its Freightliner trucks. Its next move is to replace three engine families from Europe, North America and Asia with just one.
5	4800	2003	In July, Polycom made its deepest advance into Web territory when it released a new version of its Weboffice software. It lets users do voice, video, data and Web conferencing and instant messaging using one interface.
6	7372	1997	Netscape's survival strategy. to turn its browser into new suite of software that lets corporate workers collaborate on documents over Internet-based networks (intranets).
7	7372	1987	Part of Bookshelf's appeal is that it will work with any of 14 word-processing programs on IBM or compatible PCs.
8	7372	2001	A decade ago, such industry heavyweights as IBM, NCR, and Tandy, along with startups like Go Corp., plowed hundreds of millions into developing a magazine-sized computer that could decipher handwriting.

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