Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B.
Resources: Reduce resources required for the use of the product
2.
Time: Reduce the time the customer must spend with the product
B. Improve wait times in the process.
Reduce wait times in the process
Speed the process
| No. | Year | SIC | Note |
| 1 | 2000 | 5045 | Since Nu Horizons doesn't have products for computers and monitors, that limits its reach vs. giant companies like Arrow Electronics and Avnet. It has, however, also helped Nu maintain a steady revenue and stable customer list. |
| 2 | 2005 | 5700 | The big battleground in the furniture business is speed of delivery. American Furniture Warehouse pays its drivers on commission. The more they deliver, and the fewer items they damage, the more they earn. In Florida, City Furniture and El Dorado Furniture both offer same day delivery. |
| 3 | 1997 | 5961 | Major commercial customers will have customized catalogs with special pricing and selected product offerings, which will be a key part of the warehouse.com business. |
| 4 | 2001 | 6162 | MortgageRamp.com's Web service starts with someone needing a loan to buy a building. The potential buyer may hire a broker to find such a loan. The company is trying to combine its role as an intermediary and its role as a software seller. The company is developing a business called QuickRamp, which uses technology and agreements with a number of parties to the lending process, in order to speed up the loan application process. |
| 5 | 2005 | 6162 | As interest rates rise, the refinancing boom that made mortgage companies flush will likely fizzle. The companies are also liberalizing policies to qualify as many would-be borrowers as possible with "Alt A" loans which require minimal income documentation. This practice may raise the risk of defaults. |
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