Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

2.
Time – Reduce the time the customer must spend with the product

B. Improve wait times in the process

Reduce wait times in the process
Speed the process

Coordinate members of the supply chain

No.	Year	SIC	Note
1	2003	3571	Dell Computer was successful in the 1990s. Dell did not succeed because its products were better than those of competitors IBM, Compaq, and the like. Rather,it succeeded on the basis of competition with speed, convenience, and customization.
2	2003	4512	Delta Airlines business jet charter division launched a membership program that allows business customers to buy a set amount of flying time on corporate jets. The "Delta AirElite" program allows companies and individuals to buy global travel on a jet.
3	2001	4813	Already El Paso owns the second largest fiber network in Houston, with connections to every central office switch operated by regional phone giant SBC communications. The company also has taken over telecom companies in Silicon Vallery, Los Angeles, Chicago, and New York, where more than 100 long haul carriers connect with local fiber lines in so called meet me rooms similar to old fashioned telephone switchboards. With upgrades in the equipment, it will soon be able to connect a corporate customer to a long distance carrier in minutes rather than the 24 hours it normally takes.
4	1985	5812	Marriott initiated a 15-minute-delivery guarantee for breakfast in 1985. Its breakfast business jumped 25%. Marriott got employees to devise better ways to deliver the meals on time, including having deliverers carry walkie-talkies.
5	2005	6300	Insurance carriers are working to process applications and service requests more quickly. Some of these carriers are using the same lean manufacturing techniques used by manufacturers. For example, some are using straight-through processing which links steps for new applications, renewals, service inquiries and claims to increase speed and accuracy.
6	1988	7378	A systems integrator can help by buying hardware and software and writing customized software necessary to make the pieces fit. For customers one advantage is speed, a systems integrator can solve problems quicker than in-house employees.

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