Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

B.
Resources: Reduce resources required for the use of the product

2.
Time: Reduce the time the customer must spend with the product

B. Improve wait times in the process

Reduce wait times in the process
Speed the process
Exploit different time urgencies in process and customers

Remove benefits not required by time sensitive customer

No.	Year	SIC	Note
1	2004	4833	In news broadcasting, for years all major competitors aired their news programs at the same time and competed on their analysis of events. In 1980, CNN came on the screen with a focus on creating a quantum leap in value, not on competing with the networks. CNN replaced the networks' format with real-time news from around the world, 24 hours a day. CNN emerged as the leader in global news broadcasting.
2	2003	5141	Online shopping's appeal is simple: For some customers, the convenience is worth the extra cost. Shopping is a cinch. Customers just click through various departments–from dairy to health and beauty–adding items to a virtual shopping cart.
3	1988	5411	Food Lions are stocked with only the briskest-selling products: about 15,000 items vs. 20,000 for a conventional store.
4	2003	5999	Integration has been a key part of Staples' recent strategy of focusing on higher-margin small-business customers. Staples' stores have been slimmed down to focus on items aimed at such customers.
5	1988	6211	Discount brokers have convenience advantage over full-service firms: since investment advice isn't offered, discounters trade more quickly & conveniently.
6	2000	6211	Significant trading volume is passing through electronic communications networks, or ECNs. Such networks let investors bypass market-makers and trade with each other.
7	2002	6211	Datek, with its fast trading platform and low commissions, and Ameritrade primarily appeal to active stock traders, who are among the most lucrative segments of the online brokerage business. The combined company will rank fourth in customer market share, surpassing market leader Charles Schwab and E-Trade Financial of Menlo Park, which ranked third.
8	2001	7370	Net Zero began marketing a $9.95, ad-free access plan to its existing free subscribers.
9	2002	7379	RealOne streaming-media service is intended for working people, whose jobs keep them from devoting long blocks of time and nights to watching television. The service offers on-demand and condensed media services from a wide variety of sources and has the potential to become its subscribers' primary link to the Internet.
10	2002	7379	RealOne streaming-media service's sports portion is the center of the most innovative streaming interactive video uses. There exists the possibility of "condensed" baseball and basketball games free of downtime and breaks.
11	1986	7500	MinitLube offers oil changes that are: fast (10 minutes). Clean (trimmed lawns, painted). Friendly service (employees are trained in service).
12	2003	7841	People subscribe to Netflix for three main reasons: convenience, no late fees and selection. Netflix has been opening one new regional shipping center a month since January 2002. It plans to have 25 such centers by year-end.

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