Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B.
Resources: Reduce resources required for the use of the product
2.
Time: Reduce the time the customer must spend with the product
B. Improve wait times in the process
Warnings and advice
| No. | SIC | Year | Note |
| 1 | 0 | 1993 | In general, customers will pay more for humans to serve them. But some companies are charging just as much for high-tech services that cost less than human ones–such as ATMs. |
| 2 | 0 | 2001 | Incurring the cost of rushing to market is pointless if competitors can quickly steal your customers by copying what you do. Moving at extreme speed makes sense only if you can lock in customers and keep out competitors. |
| 3 | 0 | 2002 | The boldest risk that a company can take in times of economic downturn is to spend boldly on radical new technologies or manufacturing techniques without a guaranteed market. Compaq Computer did just that in 1985, spending heavily on PCs with the more powerful 386 chip. This bold move ended IBM's domination of the PC market and put Compaq at the head of the pack until the rise of Dell Computer. |
| 4 | 5812 | 2004 | In a survey last year, 64% of Americans said they pick a restaurant based on how much time they have. As Starbucks broadens its menu with hot breakfast sandwiches, it plans to speed up its coffee-serving process to avoid losing customers to Dunkin' Donuts or other rivals also trying to speed up the process |
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