Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B.
Resources: Reduce resources required for the use of the product
2. Time – Reduce the time the customer must spend with the product
Warnings and advice
No. | SIC | Year | Note |
1 | 0 | 1990 | Instead of rewarding a service manager for the number of calls that repairmen make, a company should reward him for reducing the percentage of customers who return for the same problem. |
2 | 4812 | 2003 | Between 35% and 40% of cellular customers will buy a new phone in the next year. In the worldwide installed base of over one billion cell phone users, 350 million of them will buy a new phone. This fact is a reflection of a bad track record in customer satisfaction and service. |
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