Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

B.
Resources: Reduce resources required for the use of the product

2.
Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product.

No.	Year	SIC	Note
1	2003	2329	Jos. A. Bank Clothiers Inc. sells a full line of men's casual and tailored clothing and accessories. The company has expanded into California with three stores, using market information from their Internet and mail order sales to pinpoint the clusters of California customers. California has made up 10% of the segment's sales and was the #1 state for direct marketing.
2	2001	4724	Orbitz LLC plans to sell cheap air fares from its airline investors using a fare-search engine developed by the Massachusetts Institute of Technology. Orbitz lets airlines build a consortium on the Web that sells net only air fares not available elsewhere.
3	1997	5122	With an emphasis on convenience, Walgreens draws most of its customers from a half-mile radius. Thus it can position stores as little as two blocks apart in urban areas like Chicago and still turn a profit.
4	2001	6141	In response to companies like Achex and PayPal, credit card companies are starting their own initiatives. VisaDirectExchange aims to get banks an easier way to process payments on the web and to handle person to person payments.
5	1989	7389	American Express is negotiating with fast food restaurants to get charge cards honored there.
6	2002	7841	Blockbuster has 4.8 million accounts in the US operating in 5500 stores in the U.S. and 9100 worldwide. Seventy percent of the U.S. population lives within a ten minute drive of Blockbuster.
7	1998	8082	In Home Health, Inc. specializes in providing comprehensive services to clients in their homes. The company provides skilled nursing, infusion therapy, hospice, rehabilitation and personal care through a network of 43 offices in 14 states.

<< Return to Acquire Steps