Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

2.
Time – Reduce the time the customer must spend with the product

A.
Reduce steps the customer must use with the product

No.	Year	SIC	Note
1	2002	2095	Peet's Coffee & Tea plans to sell more of its whole beans to specialty food stores, restaurants, offices and via the Internet. That business carries higher margins than labor-intensive retail stores.
2	2003	3711	GM's Regal beat out the Toyota Camry and Honda Accord as the most reliable midsize sedan in America. GM, like its Detroit rivals, has been steadily improving its quality for years and is narrowing the gap with the best of the Japanese in both initial quality and long-term dependability surveys. Despite its praises, the Regal has low sales. Its plight says a lot about why Detroit's quality improvements aren't translating into stronger sales. Quality no longer means what it used to as the competition is upgrading as well.
3	2001	4512	In 1994, Southwest Airlines negotiated an agreement with Sabre Holdings for basic listings in its computer-reservations system at discounted prices.
4	1987	5812	McDonald's, Wendy's and Arby's are operating at selected hotels around the country. Like hotel restaurants, offer room service and allow guests to charge food to their hotel tab.
5	2000	6211	Card Capture Services, which was recently bought by the E-Trade Group, is the largest independent operator of ATMs in the United States and also has machines in Canada and Mexico. The company operates 900 ATMs in California, 300 of them in Northern California, 300 of them in Northern California. Its model is to sell ATM terminals to stores, such as Chevron, Safeway, and Rite-Aid, and then sign a long-term contract to maintain them and process transactions.
6	2002	7011	The big hotel companies have begun to band together to try to compete more directly with the wholesaler's sites. Hilton, Hyatt, Marriott, Six Continents and StarWood teamed up to form Hotel Distribution System LLC or HDS.
7	2004	8062	Universal decided to diversify into psychiatric centers for treating mental-health problems and substance abuse. Plying the same strategy of identifying fast-growing markets, the company had acquired 47 behavioral-health centers, up from 13 in 1993.

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