Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

B.
Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

a.
Reduce steps the customer must use with the product

No.	SIC	Year	Note
1	2086	2003	In response to sluggish sales in Coca-Cola's second largest market, Japan, the company is looking for ways to revive its programs. The greatest profit comes from vending machines which charge 30% higher prices than supermarkets. The company is considering offering certain drinks exclusively for the machines.
2	3577	2000	IBM is teaming with businesses whose customers might be users of the device. For example, Fidelity Investments is partnering to produce a net appliance to offer to its 6 million investors who could log on to Fidelity's Power Street web page.
3	3663	2004	Sirius has stated that Toyota would start installing its radios at a post-production facility. That way, a car would arrive on a dealer's lot with the radio already preinstalled. This makes it an easier impulse buy for the customers.
4	4899	2004	Sprint's biggest impact on the industry will likely be through reseller agreements with cable companies. The Bells have been forming partnerships with satellite TV companies EchoStar Communications Corp and DirecTV Group Inc.
5	5045	2004	Best Software has focused on the smaller companies to sell their wares. The company is the North American unit of Sage Group. The British conglomerate sells more than $1 billion in software each year through regional brands worldwide.
6	6141	2005	New Visa and MasterCard's by J.P. Morgan Chase do not have to be swiped across a magnetic-strip reader but must pass within a few inches of a scanner that is wired to receive low-frequency radio waves emitted by an embedded chip. This is made possible by radio frequency identification technology which has been adopted by retailers to track inventory from factory floor to store shelf. This will speed up lines in convenience stores, theaters and fast-food restaurants.
7	7311	2000	Latcha won this $10 million contract from Ford away from J Walter Thompson USA which bills Ford nearly $1 billion this year. In response, J Walter Thompson has redirected resources previously used on brochures into fast growing Internet activities.

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