Brainstorming Ideas: Intermediary Customer Purchasing from the Producer of the Product

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product.

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

1. Knowledge: Add knowledge

2. Resources: Reduce resources required for the use of the product

   1. Money – Reduce the money the customer uses with the product

   2. Time – Reduce the time the customer must spend with the product

      1. REDUCE STEPS THE CUSTOMER MUST USE WITH THE PRODUCT

         1. Bring products closer to the customer

            1. Place current products closer to current cusotmer's location of purchase or use Examples>>

            2. Bring current products closer to new customers Examples>>

            3. Serve current customers with new products, saving customer purchase time Examples>>

         2. Target your products on markets with limited competition from the leading industry competitors Examples>>

         3. Reduce customer steps in the product process

            1. Reduce customer choices Examples>>

            2. Move information electronically Examples>>

            3. Modify product to reduce maintenance Examples>>

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