Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

2.
Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Reduce customer steps in the product process

Simplify installation or set up

No.	SIC	Year	Note
1	2834	2001	Patent-holders on drugs in a creative attempt to hold off the generic onslaught, are using the tactic of enticing users to a new drug. Bristol wants to switch Glucophage users to Glucophage XR, an extended-release version of the drug.
2	3572	1996	The Zip and rival LS-120 have capacities much higher than floppies. Their disks hold more than 100 megabytes each, versus 1.44 megabytes for 3 1/2 inch floppies.
3	3652	1987	New method to record on computer disks – with magnetic recording now users can write over old data, without first erasing beforehand.
4	3663	1988	Lightweight, hand-held phones have weak signals that need frequent recharging. In contrast, transportables have a longer battery life and are more powerful.
5	3674	2002	This is the year of the jukebox. PortalPlayer started when MP3 players could barely hold one CD. PortalPlayer, wanting to expand this capacity, started making chips that power digital jukeboxes.
6	3695	2002	Recordable DVD drives will soon replace Recordable CD drives because DVDs can hold more data and people want to burn movies onto disks to share. Digital camera growth will push DVD recording software sales even higher.
7	3711	1989	GM's minivan has removable rear bucket seats that make it easy to expand cargo space or seating as needed, as opposed to Chrysler's minivans that have bulky bench rear seats.
8	4512	1995	Delta, Northwest, Continental, USAir, United, TWA, American all global in scope. And they sell flights between virtually any two points on the planet, nearly 50,000 city pairs in the U.S. alone. Go-anywhere, go-anytime service demands a premium price.
9	4812	2003	Nextel sells a conferencing product, called Direct Connect, that's popular with business users. Direct Connect sets up calls via a walkie-talkie technology. Sprint PCS plans to roll out its own such product by year-end, targeting business users and consumers.
10	4813	2000	The telephone and cable companies will be bringing Internet connections to America's homes. The telephone companies provide DSL (digital subscriber line), which provides speeds 10 or 20 times faster than a standard modem.
11	7200	2000	Tellme launched a voice-activated telephone service last summer that allows people to call a toll-free number and say one or two words to hear information on topics such as stock quotes, weather, movies and driving directions.
12	7372	1987	Lotus's One Source CD-ROM database can be loaded from a compact disk player into a Lotus 1-2-3 spreadsheet on a PC.
13	7384	2000	Ofoto.com and Shutterfly.com are online businesses providing free web based software that lets users upload, view and edit their photographs free of charge and order professional prints.

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