Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

2.
Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Reduce customer steps in the product process

Move information electronically

No.	SIC	Year	Note
1	3571	2003	Some police officers use Hewlett-Packard's pocket organizer, which wirelessly connects with the police computer system. Within seconds, the driver's name and address appear on the screen.
2	3669	2003	Group Dekko has been employing wireless systems for years to transmit data, usually scanned bar codes, to and from its shop floors.
3	4899	2002	At first, the technology was too expensive for most home users. Wi-Fi antennas used to cost $500 apiece and transmitter cost $1,000. Still, it started to catch on slowly among corporate users.
4	5812	2004	A good example of a radical idea is the Starbuck's Debit Card. The idea was radical–who would pay for coffee weeks in advance? Yet it was not risky. The product was easy to test on a small scale and then expand. By November 2001, Starbucks booked more than $60 million in prepayments. Since then more than 26 million cards have been sold and they now account for about 10% of Starbuck's Sales.
5	7372	2005	UGS' software lets people coordinate their work, no matter their location. There is a digital forum, with a three-D workspace and folders of information along one side. Marketers can post ideas for new products. Engineers can post ideas for new products.
6	7374	2002	802.11 offers the "next frontier" allowing schools and hospitals to build their own networks, shipping sound and video across the room at up to 11 million bits per second, 196 times as fast as a PC modem.

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