Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

2.
Time – Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Serve current customers with new products, saving customer purchase time

Offer additional price points

No.	Year	SIC	Note
1	2000	1531	Meritage Corp. says new home sales will decline due to the lack of affordability. So, Meritage Corp. will build smaller, less expensive houses to keep its sales up.
2	2000	3571	Palm is introducing the low-end M100 entry level model designed to appeal to the mass market and to a younger audience. It will retail for $149, the same price as the older model Palm 3 and could help the company respond to competing models from Handspring.
3	2002	3571	RocketLogix was bought in November of 2000, and renamed RLX Technologies. RLX adopted the tried and true tech strategy of: Aim for the underbelly. RLX would steal the low end of the market while Compaq, Hewlett-Packard and Sun Microsystems fought over the middle.
4	2001	3571	Sun Microsystems Inc. unveiled a set of new low-end computer servers and so-called server appliances as part of a broader attack on the lucrative personal-computer server market. Sun's servers have traditionally run Sun's own version of the computer server market. Sun's servers have traditionally run Sun's own version of the computer server software.
5	2004	3571	Dell's shift away from the bottom of the market is already helping the bottom line. The rest of the industry will likely keep chasing low-end sales to keep volumes high. As Dell moves away from the bottom of the market, it replaces those sales with other products, including servers, printers, and data storage gear.
6	1996	3572	In the Cabo family of drives, Seagate added a single disc 264-Mbyte and a two-disc 1,276-Mbyte versions for entry-level desktops.
7	1999	3577	When cheap inkjet printers began to steal market share from more expensive laser printers, Hewlett-Packard set up an autonomous unit in San Diego to make inkjets, even though they cut into its laser printer business.
8	2000	3674	The semiconductor manufacturing standard leaders hold on to some of their old chips because there is demand for them in industries using less sophisticated devices. Older chips use less power and are considerably cheaper.
9	2001	3711	Jaguar says that first-time buyers are absolutely vital to the worldwide success of the $30,000-plus X-Type. The lower-priced, entry-level luxury X-Type sedan is key to attracting younger buyers to the Jaguar brand.
10	2004	3711	BMW, the world's 14th largest car manufacturer, is being transformed from a specialized producer of sporty rides for high-income buyers into a full-line auto maker, with a complete line of sedans, wagons, SUV's, roadsters. As part of this transformation, BMW has introduced the 1 Series, a new, entry-level model. It expects to sell 120,000 in 2005. BMW embarks on expansion from a position of strength.
11	1975	3711	Porsche failed at expanding its product line in the 1970's with the introduction of the 914, 924, & 928. However it has experienced success in product expansion with the Boxster, a cheaper convertible version of its 911.
12	2001	3711	Currently, several luxury car makers are creating models at a lower price point. Mercedes is making a $26,000 car, Jaguar a $29,950 car, and BMW an $18,000 car. These more affordable luxury vehicles are aimed at the younger buyer demographic of under 40.

<< Return to Acquire Steps