Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B.
Resources: Reduce resources required for the use of the product
2.
Time: Reduce the time the customer must spend with the product
A. Reduce steps the customer must use with the product
Bring products closer to the customer
Serve current customers with new products, saving customer purchase time and increasing your revenues
Offer additional price points
| No. | SIC | Year | Note |
| 1 | 4513 | 2003 | Airborne Express and FedEx are both boosting ground services to cut into UPS' near monopoly. This is a great strategy as the economy is so low that many companies are looking for cheaper ways to deliver packages (ground is less than air). |
| 2 | 4899 | 1997 | 3Com is to buy U.S. Robotics, in order to expand its product offerings to include both U.S. Robotics low-cost modems for PCs and its hi-end devices used by Internet service providers. |
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