Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

2.
Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Serve current customers with new products, saving customer purchase time and increasing your revenues

Add products not carried by local competition

No.	SIC	Year	Note
1	2711	1998	The newspaper industry has improved by getting papers to houses even earlier in the morning. Long articles in the papers now include a summary. Color pages and more late-night stories have been added. Online classified services threaten to chip away at newspapers' most profitable business, wants ads. But the industry is fighting back with an allied Website that posts want ads from 70 papers nationwide.
2	3571	2002	The U.S. videogame industry posted record sales in 2002 as consumers snapped up pricey new game players offered by Microsoft Corp, Nintendo and Sony. Nintendo dropped the price of the Game Boy Advance by 20% while Sony is focusing on new software titles that are exclusive to PlayStation.
3	3571	2005	Hewlett-Packard sees blade servers as a key market because they aren't standardized as other kinds of servers. They are harder to replace with another vendor's product.
4	3577	2004	Some companies that sign on to package deals from rivals of server maker Rackable Systems often insist that the vendor buy Rackable servers because they include features found nowhere else.
5	3674	2000	Transmeta is careful to say that it doesn't want to compete directly against Intel in the PC market. Its targets are lightweight, wireless, Web-capable devices.
6	3711	2003	Lexus cars are coming up short in the demand for sportier rides and more power so they attract customers with new gizmos such as hybrid SUV's and swiveling headlights on the next RX 330 SUV.
7	8062	1987	By bringing new technology to ailing rural hospitals, Westworld attracts patients who otherwise would have driven rugged two-lane mountain roads to go to the urban hospitals.
8	8082	1996	Hooper Holmes, based in Basking Ridge, New Jersey, is the leading provider of alternate-site health information in the country. The company operates a network of approximately 200 locations nationwide which provide examination and health information services.

<< Return to Use Steps