Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

2.
Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product

Bring products closer to the customer
Serve current customers with new products, saving customer purchase time and increasing your revenues
Add related products the current customers would buy

Integrate new functions into the main product

No.	SIC	Year	Note
1	2011	1987	Hormel's strategy when shelf and cooler space limited is to exploit niches within major markets with value-added products. For instance, introduced new hot dog product, Frank 'N Stuff, filled with Hormel Chili.
2	3571	1993	Xerox introduced Liveboard, an electronic blackboard that incorporates computer & video technology. Multiple Liveboards can be connected through phone lines, enabling designers in disparate parts of the country to work together.
3	3571	2001	Compaq's iPaq Pocket PC has become a huge success, stealing market share from rival Palm. One key to this success is the capacity and capability of the iPaq. It can handle more complex corporate applications and has more memory than the Palm, making it a hit in the corporate market.
4	3571	1998	Fruit of the Loom wanted a system that distributors could use easily. The best technology for the purpose was Connect Inc.'s OneServer, a complete electronic commerce system that includes tools for selling, managing and monitoring transactions.
5	3577	2002	Microsoft's elaborate Encarta Reference Library is available in five CD-Roms and each version costs a whopping $74.95. But ERL proved worthy of its hefty price tag and pulled ahead of the pack in a variety of ways. It combines Encarta Encyclopedia Deluxe, Encarta Africana, Interactive World Atlas, a dictionary and a thesaurus to create a product that overflows with resources. And though other encyclopedias have many resources as well, Encarta's are smartly organized into uncluttered screens that make navigating easy.
6	3661	2002	As cellular carriers have been busy upgrading their networks to carry data, electronics manufacturers have been working on smart phones. The $500 Pocket PC Phone Edition(PPPE) from T-Mobile looks like a standard handheld. The PPPE accepts online handwriting recognition and an onscreen virtual keyboard. For web-browsing, users may scroll in all four directions to see sites.The PPPE syncs with computers with cables and software. The battery life runs for nearly six hours.
7	3800	2004	Oakley's new model, called "Thump," has an MP3 player built into it and will retail two models in 2004. One will hold 35 songs and cost $395, while the other will hold 70 songs and cost $495. They hope to succeed with technology as well as fashion.
8	4800	2003	Polycom and other videoconferencers are branching into desktop and Web conferencing, where groups can meet via their PCs and online connections.
9	4813	2003	The Bells are bundling more services, including wireless and Internet access, at discounted prices to retain customers. They're also hooking up more homes with fiber-optic lines. That makes it easier to deliver speedy broadband Internet connections and other services.
10	4813	2005	Nokia has established an "enterprise solutions" group. The goal: persuading companies to outfit their workers with voice-and-data gizmos such as the $1000 Nokia Communicator, which looks like a phone when folded shut but opens up to reveal a keyboard and wide color screen.
11	4899	2002	Two Biggest players, Verizon Communications Inc. and SBC Communications Inc., are selling Wi-Fi systems directly to their high-speed Internet customers.
12	5945	2002	Zany Brainy, known for its high-end educational toys, will be expanding its merchandise to include hot sellers such as Barbie, action figures and Hot Wheels.

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