Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

B.
Resources: Reduce resources required for use of the product

2. Time – Reduce the time the customer must spend with the product

a. Reduce steps the customer must use with the product
Bring products closer to the customer

Bring current products closer to new customers

No.	SIC	Year	Note
1	2024	1990	Dreyer's was one of the first to come out with "light" ice cream and offers a low-fat frozen yogurt and a new fat-and cholesterol-free dairy dessert.
2	2389	2002	Levi's announced a new line of discount denim to be sold through the 3000 Wal-Mart stores by the summer of 2003. Wal-Mart is the leader among discounters. The discounters, themselves, sell an estimated one third of all jeans in the United States.
3	4832	1991	A radio station has employed a "time brokering method." In these arrangements, a struggling station sells virtually all of its airtime to another station in the same market or in a market next door. The station that sells its time becomes what amounts to a robot transmitter. "Our sponsors love it, because they get more coverage." For its part, the selling station eliminates almost all of its regular operating expenses and receives payment for its airtime.
4	5141	1997	After the restructure the company will eventually have 23 distribution centers (down from 34) spread across the nation, giving ProSource national distribution capabilities to service national restaurant chains.
5	6141	1999	Ace's check cashing chain plans to add 146 stores in fiscal 1999 with another 100 in 2000 and yet another 100 in 2001. Ace now has 1,000 stores. In 1999 Ace began testing teller machines in Texas. The company is adding more in other local Texas locations.
6	6361	2000	PMI Group is a private mortgage insurer. PMI will try to establish a foreign market for home loans or bring these foreign loans to U.S. investors. Private mortgage insurance plays a key part in the liquidity the U.S. residential mortgage market. PMI has a head start in its venture, as it already is a significant player in the Australian market.
7	7300	2000	In 1937, Marriott's president noticed that customers at his food store adjacent to the old Hoover Field airport in Washington were buying food to eat while airborne. He arranged with Eastern Air Transport to allow Marriott to provide food for Eastern flights out of Hoover Field. That was the cornerstone for Marriott In-Flite, at one point the world's largest airline catering business.

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