Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

B.
Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

a. Reduce steps the customer must use with the product
Bring products closer to the customer

Place current products closer to current customer's location of purchase or use

No.	SIC	Year	Note
1	2086	2002	At the request of Wal-Mart and Canadian customer LobLaw, Cott is expanding into the bottled water market. In this market it formed alliances with JD Iroquois Enterprises and Iroquois Water, two Canadian bottlers to boost production capacity.
2	2086	2002	One of Cott's strategies is to follow Wal-Mart. Accordingly, the company is entering the Mexican market.
3	5141	1997	With warehouse facilities that stretch from Massachusetts to Southern California and Florida to Oregon, ProSource has true national distribution capability. This scope should be a huge positive when competing for business from a rapidly growing restaurant chain.
4	5900	2004	Nextel Partners has signed new contracts with Caterpillar and Anheuser-Busch. Nextel Partners is 32% owned by wireless giant Nextel Communications. It operates under the Nextel moniker in small and midsize markets that aren't covered by Nextel Communications.
5	6311	1988	Some insurance companies added new distribution systems, such as brokers, who tended to have larger market shares than independent agents.

<<Return to Obtain Steps