Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

B.
Resources: Reduce resources required for the use of the product

2.
Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product.

Warnings and advice

No.	Year	SIC	Note
1	1989	0	Gas sells by where it's located, more than its brand name.
2	1997	5000	Famous Footwear, which has been in business for over 30 years, is the largest family-oriented branded product retailer in the United States. The company currently operates a nationwide chain of 803 stores, with approximately 473 located in strip centers.
3	1997	5122	With an emphasis on convenience, Walgreens draws most of its customers from a half-mile radius. Thus it can position stores as little as two blocks apart in urban areas like Chicago and still turn a profit.
4	2003	5122	Most people still fill a prescription the old-fashioned way. The evolution toward doing this task online, a process called e-prescribing has been slow. Fewer than 10% or doctors send drug orders to pharmacies electronically.
5	2001	5411	Webvan, like other online shopping, is based on the thought that customers will pay a premium for home delivery. Webvan built huge warehouses and bought trucks to prepare for its customers; it didn't attract enough to cover costs.
6	1997	5561	A typical dealer will attract customers within thirty miles of the dealership. Occasionally there will be a dealer that can extend to 100 or even 150 miles.
7	2003	5812	Panera Bread is a bakery/café chain with 500 stores; it plans to open 120 more this year. It is penetrating the West Coast market with a 60-store opening across Southern California. Its market potential is estimated at 1,500 stores.
8	2003	6162	Consumer reluctance to use the internet to sign up for loans proved to be fatal for some LoansDirect rivals. Iown.com burned through $100 million in funding before going belly up.
9	2002	7011	While the airline industry sells 75% of its tickets through travel agents, hotels sell less than 30% through middle men.
10	2002	7841	While some customers may prefer the convenience of not having to go to the store to pick up the video, having to think ahead to order and then wait for the movie in the mail is likely to put off many people.

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