Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WITH HIGH SERVICING COSTS
CHOICE 3 COMPONENT: SET LIMITS ON THE USAGE OF THE PRODUCT
| No. | SIC | Year | Notes |
| 1 | 3571 | 2004 | Dell, which sells directly to customers over the phone and Internet, has moderated its pricing in markets where it thought there was a risk of losing money. One such niche was low-end consumer PCs, where desktops have dropped to $299 and notebooks to $699 |
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