Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RECOVER THE INCREASED COST OF CURRENT PERFORMANCE
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WITH HIGH SERVICING COSTS
CHOICE 3 COMPONENTS: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 7514 | 1988 | Rates will go up in any state that outlaws collision damage waivers. Some companies are planning to raise rates by at least 20% in IL, where the waivers will be banned. |
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