Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RECOVER THE INCREASED COST OF CURRENT PERFORMANCE
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WITH HIGH SERVICING COSTS
CHOICE 3 COMPONENT: ADD AN EXTRA FEE ON TOP OF VARIABLE CHARGE
| No. | SIC | Year | Notes |
| 1 | 4512 | 2008 | In order to boost revenue to offset record fuel prices, Delta Air Lines is imposing new or higher fees on a host of travelers, including frequent fliers, passengers traveling with pets and people booking their tickets over the phone. The oversize bag fee will be $150 instead of $100, and the unaccompanied minor fee will be $100 on all flights instead of $50 for nonstop and $100 for connecting. |
| 2 | 4812 | 2002 | As the telecommunications industry struggles to attract customers amid federal investigations, customer complaints and declining profits, both long-distance and wireless carriers are at risk. Sprint PCS's long-distance service is poorly rated with more complaints per subscribers than competitors. As subscribers leave in favor of better plans, the company is tacking on fees for remaining customers, including charging airtime for customers checking their minutes and $3 customer service fees for customers with poor credit. |
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