Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B.
Resources: Reduce resources required for the use of the product
1.
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
D.
Improve the customer’s profits directly
| No. | SIC | Year | Note |
| 1 | 2000 | 1990 | Waldbaum's has the Checkout Channel, a satellite TV project of Act-Media and Turner Broadcasting, displayed on a mounted TV over its checkout counter. As well as TV newscasts, has lot of product advertising. |
| 2 | 3571 | 2002 | One of Intel's biggest industry roles is in advertising. The company pays 70% of the costs of all those PC ads that include the "Intel Inside" logo. |
| 3 | 4899 | 2000 | Be Free Inc. provides the technology platform and infrastructure to develop the affiliate networks. They provide clients market intelligence by collecting and analyzing buying habits of the click through customers. In exchange, the company receives upfront fees and a cut of each transaction. The pay for performance affiliate model lowers the cost per acquisition for each customer. |
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