Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B.
Resources: Reduce resources required for the use of the product
1.
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
D. Improve the customer’s profits directly
Pay some of the customer's costs
| No. | SIC | Year | Note |
| 1 | 3571 | 2000 | The Mac OS X contains a new service called the iDisk. It provides every Mac user with 20 megabytes of free data-storage space on the company's servers giving the user a place to build online archives of digital photos, documents, and digital film clips. |
| 2 | 3571 | 2002 | One of Intel's biggest industry roles is in advertising. The company pays 70% of the costs of all those PC ads that include the "Intel Inside" logo. |
<< Return to Use Steps