Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

B.
Resources: Reduce resources required for the use of the product

1. Money – Reduce the money the customer uses with the product

c.
Improve the customer's profits directly

No.	SIC	Year	Note
1	2082	1988	Corona entered the US market at a disadvantage for a while because it had no 6-pack. Sales picked up in 1985 when it introduced 6-pack packaging.
2	3011	2002	Goodyear has chopped discounts to its biggest distributors who had been using their lower prices to undercut Goodyear's sales to smaller customers elsewhere.
3	3711	2001	Hyundai's full-size sedan, XG 300, costs $10,000 more than the company's previous high-end entry, the Sonata, is as big as Toyota Motor Corp.'s Avalon and larger than Nissan Motor Corp.'s Maxima, yet sells for thousands less.
4	5600	1988	Dress Barn asked for none of the concessions regularly demanded by dept. stores–the cooperative advertising allowances, return privileges or subsidies to guarantee a store's gross margins.
5	7800	2005	While each party has argued against paying for the implementation, digital cinemas would save Hollywood studios millions by lowering distribution costs. Theater owners would benefit from the high-quality movies and the ability to show live events on the screens. While conventional films have to be shipped, digital films can be sent via broadband cable or satellite. Movies would be delivered quickly to all areas, undercutting one of the motivations for movie piracy.

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