Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

B.
Resources: Reduce resources required for the use of the product

1. Money – Reduce the money the customer uses with the product

c. Improve the customer's profits directly

Pay some of the customer's costs

No.	SIC	Year	Note
1	2000	1987	Because many products are competing on the shelves for supermarket space, companies made payments of $800 to $1,100 per new item per store to ensure shelf space last year.
2	2086	1998	Kahil Bottling is infuriated with Coke and Pepsi's attempts to get more shelf space. These companies sign calendar marketing agreements with retailers which give marketing incentives and payments to get premium display.
3	3690	1993	Invacare emerged from a decline by strengthening Invacare's distribution network, and offering dealers prepaid freight, 48-hour delivery, cheap financing, money for cooperative advertising, and volume discounts.
4	5600	1988	Dress Barn asked for none of the concessions regularly demanded by dept. stores–the cooperative advertising allowances, return privileges or subsidies to guarantee a store's gross margins.
5	7800	2005	While each party has argued against paying for the implementation, digital cinemas would save Hollywood studios millions by lowering distribution costs. Theater owners would benefit from the high-quality movies and the ability to show live events on the screens. While conventional films have to be shipped, digital films can be sent via broadband cable or satellite. Movies would be delivered quickly to all areas, undercutting one of the motivations for movie piracy.

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