Intermediary Customer Purchasing from the Product Producer
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
B.
Resources: Reduce resources required for the use of the product
1. Money – Reduce the money the customer uses with the product
c. Improve the customer's profits directly
Warnings and advice
| No. | SIC | Year | Note |
| 1 | 3011 | 2002 | Goodyear has chopped discounts to its biggest distributors who had been using their lower prices to undercut Goodyear's sales to smaller customers elsewhere. |
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