Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

B.
Resources: Reduce resources required for the use of the product

1.
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B. Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself.

No.	Year	SIC	Note
1	2001	3589	Redback's product is, in essence, a commuter terminal where various means of transport can come together and interact. Service providers can deploy broadband services quicker and at a reduced cost across Redback's Smartedge.
2	2004	5045	80,000 resellers control two-thirds of the market. These local firms sell products and do things like unpack boxes, load software, plug in cables and set up computer networks.
3	2002	6141	Two of four new credit cards are specifically designed to appeal to people who prefer to redeem points for less expensive merchandise instead of airline tickets. They appeal to a group of customers that choose not to fly because of the high mileage points required.
4	2003	7011	The internet is presenting problems to the conventions industry. More people are going online to book cheaper hotels in the same neighborhood as the convention.
5	2003	7376	Application Service Providers succeed by staying focused on managing a small number of applications well. These firms sell and manage software, charging monthly fees. This allows customers to make a smaller investment with more personalized results.

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