Brainstorming Ideas: Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary. Each of these costs represent steps an Final or end user customer must take in connection with the product purchased from an Intermediary supplier.

2. Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

1. Knowledge: Add knowledge

2. Resources: Reduce resources required for the use of the product

   1. Money – Reduce the money the customer uses with the product.

      1. Reduce the level of payment for use of the product

      2. REDUCE THE CUSTOMER'S SPENDING ON PEOPLE, PURCHASES OR CAPITAL COSTS THE CUSTOMER USES WITH THE PRODUCT ITSELF

         1. Warnings and advice Examples>>

         2. People costs Examples>>

         3. Purchase costs used with the product itself

            1. Reduce need for third party assistance used with the product Examples>>

            2. Reduce purchases of items used with the product itself Examples>>

         4. Capital costs Examples>>

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