Brainstorming Ideas: Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary. Each of these costs represent steps an Final or end user customer must take in connection with the product purchased from an Intermediary supplier.

1. Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

1. Knowledge: Add knowledge

2. Resources: Reduce resources required for use of the product

   1. Money – Reduce the money the customer uses with the product

      1. Reduce the level of payment for use of the product

      2. REDUCE THE CUSTOMER'S SPENDING ON PEOPLE, PURCHASES OR CAPITAL COSTS THE CUSTOMER USES WITH THE PRODUCT ITSELF

         1. Warnings and advice Examples>>

         2. People costs Examples>>

         3. Purchase costs used with the product itself Examples>>

         4. Capital costs Examples>>

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