Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

1.
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B. Reduce the customer's spending on people, purchases or capital costs the customer uses with the product itself

Capital costs

Provide for inexpensive addition to capacity

No.	SIC	Year	Note
1	3500	2002	Palm's big innovation is the addition of a Compact-Flash slot on the back that can accommodate a Wi-Fi wireless network card.
2	3571	2000	Handspring has introduced the Visor. It is able to do things that the Palm cannot do. It is cheaper, simpler and more expandable than the Palm. Handspring now has 40% of the hand helds sold in retail stores.
3	3572	2003	EMC built a new industry by selling added data-storage capacity to big customers of IBM and others in the 1990s, allowing them to safeguard their digital files in refrigerator-sized cabinets.
4	3575	1990	IBM & AST have pioneered a new design that makes it easy for customers to upgrade their machines with new microchips.
5	3577	2001	3Com designed its switches with a circuit board module that can be easily upgraded to gigabit from lower speeds.
6	3599	2004	In April 1964, IBM introduced its System/360. That was the first computer system that let customers start small and build up without a total reinvestment in software and peripherals. After that came the minicomputer, the personal computer and the Internet. Now, technology is everywhere. The proliferation of handheld devices will also lead to a redesign of global communications networks. These handheld products are becoming the most prominent trend in the computing world. Next up, little embedded chips or sensor-based chips too small to see are expected to explode onto the technology scene.
7	3669	1996	Like regular cellular, PCS transmits calls over radio frequencies. But PCS is completely digital, so sound quality is better, more calls can fit on each frequency, and extra services such as wireless data communications are easy to add.

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