Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
B.
Resources: Reduce resources required for the use of the product
1.
Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
B. Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself
Purchase costs used with the product itself
Reduce purchases of items used with the product itself
Reduce wasted purchases
| No. | Year | SIC | Note |
| 1 | 1987 | 2834 | Researchers use optical equipment and near-infrared-reflectance analysis to compare how normal & contaminated capsules reflect light. So they can quickly identify contaminated capsules among large inventories, without opening the capsules. |
| 2 | 2001 | 3571 | Compaq Computer will allow corporate customers to add or reduce equipment and services on short notice. This move is brought on by similar moves by competitors HP, IBM and Sun Microsystems to treat the delivery of computers as utility-like services. The competitors hope to increase the sales of services, software and computer packages as profit margins collapse on hardware. |
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