Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
B.
Resources: Reduce resources required for the use of the product
1.
Money – Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
B. Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself
Purchase costs used with the product itself
Reduce purchases of items used with the product itself
Modify product for more than one use
| No. | Year | SIC | Note |
| 1 | 2003 | 4813 | Cox Communications Inc.'s drive to sell phone services is moving into stage two: Internet calling. Cox leads other U.S. Cable firms in making phone services available to its customers. |
| 2 | 2000 | 4899 | Orckit has a new integrated chip called Keywave which reduces a multi-set chip down to one and cuts costs. "It is the only chip on the market that has analog and digital technology." |
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