Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B.
Resources: Reduce resources required for the use of the product
1.
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.
B. Reduce the customer’s spending on people, purchases or capital costs the customer uses with the product itself.
Purchase costs used with the product itself
| No. | Year | SIC | Note |
| 1 | 2001 | 3589 | Redback's product is, in essence, a commuter terminal where various means of transport can come together and interact. Service providers can deploy broadband services quicker and at a reduced cost across Redback's Smartedge. |
| 2 | 2002 | 6141 | Two of four new credit cards are specifically designed to appeal to people who prefer to redeem points for less expensive merchandise instead of airline tickets. They appeal to a group of customers that choose not to fly because of the high mileage points required. |
| 3 | 2005 | 6141 | To reward low- and middle-income tenants, Visa and payment processor PropertyBridge launched in April of 2005 "Payment Perks," a program that allows residents who sign up to have rent paid on their credit cards to participate in free-rent drawings or get store coupons and gift certificates and merchandise rebates. |
| 4 | 2000 | 6289 | If investors buy or sell an exchange traded fund, they have to go through a broker rather than directly to the fund itself. That means the exchange traded funds don't have the cost of dealing with small investors so they should have lower expenses. |
| 5 | 2002 | 7375 | Some ASP style companies now doing business are profitable and have a future. Their secret is they rent services outside the core of the corporate IT. One, Salesforce.com rents sales automation software to companies and runs it for them. |
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