Intermediary Customer Purchasing from the Product Producer

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

B.
Resources: Reduce resources required for the use of the product

1. Money – Reduce the money the customer uses with the product

b. Reduce the customer's spending on People, Purchases or Capital costs the customer uses with the product itself

People costs

No.	SIC	Year	Note
1	2030	1991	Heinz is bundling condiments into a single package and shipping 64-ounce ketchup bottles on customized display pallets that are easy for wholesale clubs to handle.
2	2273	1996	Carpet Max, who franchises over 600 retail carpet facilities across the United States, offers its members a centralized EDI interface with major suppliers, a tailored human resources program, a nationwide promotional service.
3	2844	2003	To meet the demands of its customers for a cosmetics department, Kohl's discount department store recently made a deal with Estee Lauder cosmetics company. Estee Lauder, not wanting to jeopardize its upscale name or its relationship with high-end department stores, is creating a new company division called BeautyBank to develop products and brands exclusively for Kohl's. Estee Lauder's offer was most favored by Kohl's because it included: multiple cosmetics brands; a perfect price range between the higher end of drugstore cosmetics and the lower end of department store cosmetics; and an established national marketing structure.
4	5712	2002	Furniture.com Inc., one of the better known flameouts of the Internet era, is giving sofa, rug and lamp sales on the Web another go. However, the company plans to announce it will reintroduce its Web site as a storefront handling online sales.

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