Intermediary Customers Purchasing from the Product Producer
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
B.
Resources: Reduce resources required for the use of the product
1. Money – Reduce the money the customer uses with the product
B. Reduce the customer's spending on People, Purchases or Capital costs the customer uses with the product itself
Warnings and advice
| No. | SIC | Year | Note |
| 1 | 0000 | 2001 | Many Internet exchange sites have recently shut down and virtually all the rest are badly behind schedule in implementing their business plans. The main assumption behind the exchanges was wrong. Faxes and telephones are just as efficient as the Internet in this field. They also offer a crucial flexibility that the Internet can't match, allowing Hunt to vary its prices while keeping the variations confidential and preserving good will. Internet exchanges also force 1% to 2% transaction fees. |
| 2 | 2000 | 1991 | Campbell tried to bring Casera products to the United States and floundered when it tried to shoehorn the products into its existing warehouse distribution network rather than offer the direct-to-store delivery that Goya provides. |
| 3 | 5331 | 1998 | The buying power of the hypermarkets was lost when supermarkets and discounters' formed big buying groups, and opened more stores than the hypermarket chains. |